I’ve worked with VPs of Marketing, and I’ve worked with CEOs, small-business owners, and product engineers. I’ve worked with Fortune 500 companies, startups, and medium-sized, and non-profit companies doing a variety of marketing planning, launch development, and execution. Why listen to me? Well, I am a high-tech and consumer marketer with over 18 years of product and strategic marketing experience. Before you jump into any plan or invest in any marketing activity, read through the chapters and do the exercises in this book. Well, good for you, but a word of advice-before you begin scratching out marketing activities and skipping ahead to the marketing template plan at the end of the book, I recommend that you stop a moment. In any case, you’re thinking hard about marketing. Maybe you’re not sure what type of marketing activity you should do next and need some ideas. You may have visions of what type of marketing you’d like to do-perhaps a website launch or a great advertising campaign possibly you’ve considered an integrated email campaign. You want to market something, and you want to take the right path. You may even be thinking about ways to begin planning some marketing activities for your business. This means you have a business or are part of a business and you have a product or service about which you want to get the word out.

You want to market something, and you want to do it right. Next you will find an overview and definition of marketing and business plans and learn why and how companies use them.Ĭongratulations! I’m excited for you because you’ve picked up my book, and you are interested in becoming a savvy marketer. You will also be introduced to how this book is set up and learn how you can use it to maximize success in your own business.

IN THIS PART, YOU WILL LEARN why evaluating your business before you do a marketing plan is so important. PART I Introduction - Evaluating Your Business

Are We Having Fun Yet? by Kay Willis